Pokémon Go will soon get ads in the form of sponsored locations(techcrunch.com)
techcrunch.com
Pokémon Go will soon get ads in the form of sponsored locations
https://techcrunch.com/2016/07/13/pokemon-go-will-soon-get-ads-in-the-form-of-sponsored-locations/
1 comments
Very natural monetization idea. There are already some businesses who are promoting presence of pokestops or gyms nearby. Imagine what will happen if a cafe or a bar was a gym! People will just sit there and train their pokemons and compete with each other. Brilliant!
The real issue is whether this is a fad or not (i.e. if only hardcore Pokemon fans are left playing in a month).
If it's not a fad, this is a good idea monetization wise.
If it is a fad, this will alienate the fans, and the game will fade into obscurity (e.g. Draw Something, QuizUp, etc).
If it's not a fad, this is a good idea monetization wise.
If it is a fad, this will alienate the fans, and the game will fade into obscurity (e.g. Draw Something, QuizUp, etc).
Even if Pokémon Go turns out to be a fad I think it's a natural business model for this genre of games.
Agreed... haven't played the game, but centering around business locations such as coffee houses, cafe and bar locations is a good idea... as are parks and libraries.