A hunger for organizations that are doing some good for society.(blogs.hbr.org)
blogs.hbr.org
A hunger for organizations that are doing some good for society.
http://blogs.hbr.org/cs/2010/03/indian_companies_doing_well_bec.html
http://blogs.hbr.org/cs/2010/03/indian_companies_doing_well_bec.html
If not, then I think this would be a fantastic product to create, and given enough popularity, something that could potentially keep companies in check in the public view.
Currently, the model seems to be what-have-you-done-for-me-lately. For example, Firefox, regardless of all the goodwill they built up the past decade, seemed to be ripped to shreds by some people for one single act of utilizing a company's design without permission.
This would go beyond that to show people the bigger picture of how a company is doing on an overall social level.