Lessons from the early stage: Adwords (and Facebook) isn’t for you(blog.instavest.com)
blog.instavest.com
Lessons from the early stage: Adwords (and Facebook) isn’t for you
http://blog.instavest.com/lessons-from-the-early-stage-adwords-and-facebook-isnt-for-you
So was the problem really that the adwords didn't work, or that the website copy didn't match what the ad had promised.
Let's not forget, the blog that brought customers had a slightly link-baitish (meant as a compliment here) title, If they had run an add with the blog title, linked to the title with a call to action, what would that result have been?
Great read none the less.