Q: Can your community drive your business and product?(michaeljung.wordpress.com)

2 pointsby michaeljungvor 17 Jahren1 comments

michaeljung.wordpress.com

Q: Can your community drive your business and product?

http://michaeljung.wordpress.com/2009/12/20/your-community-is-your-business/

1 comments

I basically want to know (your educated opinion) if a new company (what ever business) can drive its business and product though community building. Requirements of a good product and open communication channels are a given.

Can existing companies reduce their PR and marketing budget without a declining customer acquisition rate? Shifting the budget to the community in many forms and let them do the PR and marketing?