Great post! I wish you the best.
I have to say I'm at the same stage, but still not sure if I should wait a little bit more and achieve a minimal viable business.
By now we need to focus on marketing and sales.
Yes, our customers loves the product and are motivated to recommend our product.
We did some experiences with Google Ads and others and the result was good (I guess...).
But the problem was exactly after that... After find some leads to sell I didn't have enough time to call them and progress with the sales.
I like the strategy of wait to have enough customers to break-even. Actually a dozen of it can cover all expenses. The problem is if I quit my job and start to work on my own business. By now I'm too expensive for it.
So in your opinion, I should contract someone to help with marketing and sales and wait until the business can cover everything? This way I can set some targets like I would do if it was me...
I did something similar to it, calculated hom much time I would need to achieve the breakeven, marketing and media budget... But at the end is just a excel spreadsheet.
I was wondering if I should establish a indicator (like growth rate, revenue, etc) and just after achieve this number take the decision.
Or maybe contract someone to do this sales and marketing stuff and wait until the company makes money.