Alcohol consumption is by choice by adults, where as sugar consumption is not - children's food are mostly sugary items today in the market. They get addicted by the time they are teenagers, and for many of them (30% or above of all the kids), due to resulting obesity, rest of their lives are spent fixing/fighting it - depression and health issues.
G had to do it. Compare Windows Phone 8 to Android - Dual core WP8 phones were better or equal in performance compared to quad core Androids! Had compared Lumia920 with SGS3 few months back.