The videos are great. Also, webmaster central has a ton of great info.
However, I interact with a lot of customers who seem put off by webmaster central. It seems to be a very outdated interface. I understand it's important to be clear and concise when explaining these issues. But if you look around the web 2.0 world at people providing similar information there's a harsh contrast.
Put simply, webmaster central is small text with a dark appearance and little or no graphics. In my experience and testing this harbors a mentality of "This is too complex". Users seem to encounter long wordy pages with no graphics and convinced themselves it's beyond them, before they begin to read.
Making a page lighter and throwing in a few visual aids goes a long way in curbing this issue, as well as making the information easier to understand and more fun to read.
It seems like a small thing, but it scales to become overwhelming when you consider that most people who encounter a page like this and dismiss it at a glance start looking for an email us link or a contact phone number.
This is my experience anyway. Perhaps your results may vary.
However, I interact with a lot of customers who seem put off by webmaster central. It seems to be a very outdated interface. I understand it's important to be clear and concise when explaining these issues. But if you look around the web 2.0 world at people providing similar information there's a harsh contrast.
Put simply, webmaster central is small text with a dark appearance and little or no graphics. In my experience and testing this harbors a mentality of "This is too complex". Users seem to encounter long wordy pages with no graphics and convinced themselves it's beyond them, before they begin to read.
Making a page lighter and throwing in a few visual aids goes a long way in curbing this issue, as well as making the information easier to understand and more fun to read.
It seems like a small thing, but it scales to become overwhelming when you consider that most people who encounter a page like this and dismiss it at a glance start looking for an email us link or a contact phone number.
This is my experience anyway. Perhaps your results may vary.