Ask HN: What is the goal of website design?
What do you think the goal of website design is?
4 comments
It could be beauty, enjoyment, entertainment. But for many of us the only real goal is to convert a user.
On the eCommerce projects I've worked on, a "conversion" was defined as a user simply making a purchase. So the goal of any of our designs was to make that action happen as often as possible (in as high quantities as possible). At the end of the day, it didn't matter if we personally hated a design, or if we thought it was ugly or anything like that. The design that made the most money was the best design.
On the eCommerce projects I've worked on, a "conversion" was defined as a user simply making a purchase. So the goal of any of our designs was to make that action happen as often as possible (in as high quantities as possible). At the end of the day, it didn't matter if we personally hated a design, or if we thought it was ugly or anything like that. The design that made the most money was the best design.
Ultimately, it is for conversion of the right person. Conversion may mean anything from giving your existing customer information they need, getting a new customer on board or getting a newsletter sign up.
I website should help someone accomplish a task.
Now that task could be range from buying a faucet to seeing when your favorite band is in town. The easier it is to accomplish the task, the better the website.
Now that task could be range from buying a faucet to seeing when your favorite band is in town. The easier it is to accomplish the task, the better the website.
Err... to convey the ['content', 'service', 'message', 'tool', 'function'] of a website as effectively as possible?
But what about making a site that's pleasant to use. It might take more clicks to get somewhere but the style and experience is better. Sites like HN and the Drudge Report convey the information effectively but they are not necessarily as pleasant to use. Is designing a site like designing clothes? If so, function is definitely not the only consideration.
Design will always be a blend of form and function. With an optimal goal of creating a product that is aesthetically pleasing and easy to use.
I would error on the side of making something more useable than beautiful. If something is ugly, but still usable, it has value. If something looks good and is not usable, it doesn't have much value. Unless it's Art or something that is only meant to be looked upon.
I would error on the side of making something more useable than beautiful. If something is ugly, but still usable, it has value. If something looks good and is not usable, it doesn't have much value. Unless it's Art or something that is only meant to be looked upon.
One can argue that if offering a nice user experience is more important that the content itself, this is the goal of your website.