Why buying whatsapp is GENIUS and Google must be shit scared(softwaretalk.wordpress.com)
softwaretalk.wordpress.com
Why buying whatsapp is GENIUS and Google must be shit scared
http://softwaretalk.wordpress.com/2014/02/20/why-buying-whatsapp-is-genius-and-google-must-be-shit-scared/
6 comments
How come Sony has such a low market cap? (Relatively speaking.)
They're not doing so well [1]
[1] http://www.bloomberg.com/news/2013-11-01/sony-loses-2-2-bill...
[1] http://www.bloomberg.com/news/2013-11-01/sony-loses-2-2-bill...
I don't know why WhatsApp is even mentioned in this blog post. Just find and replace WhatsApp with Facebook Messenger.
For example:
> And the best of all, till now, they serve advertisements based on your past. but with Facebook Messenger data they can use the context and even serve ads anticipating what im going to do next.
For example:
> And the best of all, till now, they serve advertisements based on your past. but with Facebook Messenger data they can use the context and even serve ads anticipating what im going to do next.
Or replace it with Google Chat, for that matter.
This blog post is not insightful. Both Google and Facebook have been doing what he's talking about for a long time. WhatsApp is not really a game-changer in concept. It's a game-changer in terms of user base, if anything.
This blog post is not insightful. Both Google and Facebook have been doing what he's talking about for a long time. WhatsApp is not really a game-changer in concept. It's a game-changer in terms of user base, if anything.
you dont need a FBaccount for Whatsapp... FB messenger wanted to do this.. but Whatsapp has a much bigger potential to be part of every day conversations. similar to why FB was better than myspace..
But then if you don't need an FB account for Whatsapp, FB is not going to show you any relevant add.
i never said they are saying to serve it in whatsapp. its all about the data and the content.. its not about what they will definitely do. but what they could potentially do.
> Whatsapp has a much bigger potential to be part of every day conversations
My girlfriend talks to pretty much everyone except for me through Facebook Messenger.
My girlfriend talks to pretty much everyone except for me through Facebook Messenger.
So, Facebook is going to try and parse your WhatsApp messages to determine your relationship status, instead of using the Facebook relationship status field?
When's the last time you messaged a friend for dinner that night, then checked Facebook, and even read an advertisement?
Tax advertisements are just going to appear for everyone of age, when it's close to file them. The message doesn't bring anything new to the table, since everyone is talking about taxes.
Why is Google scared? You do realize the vast majority of the internet is running Google Analytics, so they know what you search, and what you visit. Did you check that menu for the Indian Bistro on your phone? Google knows, and they'll start showing you other restaurant advertisements. Price a new BMW on your laptop? Hmm, why don't you look at some ads for a similar Audi in that price range? Google has a disgusting amount of data for individuals.
Anyway, I'm getting off topic, Facebook didn't buy WhatsApp for 16B to slightly increase Facebook advertisement targeting. That idea is absurd. They want more control over those 400,000,000 users and they want insurance that WhatsApp doesn't further enter their territory.
When's the last time you messaged a friend for dinner that night, then checked Facebook, and even read an advertisement?
Tax advertisements are just going to appear for everyone of age, when it's close to file them. The message doesn't bring anything new to the table, since everyone is talking about taxes.
Why is Google scared? You do realize the vast majority of the internet is running Google Analytics, so they know what you search, and what you visit. Did you check that menu for the Indian Bistro on your phone? Google knows, and they'll start showing you other restaurant advertisements. Price a new BMW on your laptop? Hmm, why don't you look at some ads for a similar Audi in that price range? Google has a disgusting amount of data for individuals.
Anyway, I'm getting off topic, Facebook didn't buy WhatsApp for 16B to slightly increase Facebook advertisement targeting. That idea is absurd. They want more control over those 400,000,000 users and they want insurance that WhatsApp doesn't further enter their territory.
I think that the ad serving potential is mostly overrated. We are developing immunity to all kinds of ads lately.
And if google are scared of Whatsapp they could easily remove it from the store ...
Time will tell. I think we will see the whole social stuff collapsing soon commercially.
And if google are scared of Whatsapp they could easily remove it from the store ...
Time will tell. I think we will see the whole social stuff collapsing soon commercially.
This is pretty similar to what google can do with gmail already, and that doesn't seem to be more profitable the traditional google search ads.
thats what they are doing with gmail isnt it? with all relevant ads when you open an email.
Ha ha, comedy.
Here's a quick comparison: https://twitter.com/jure/status/436391177026142208
You still make some good points in your blog post though.