The case against too quiet fundraisings(patkinsel.com)
patkinsel.com
The case against too quiet fundraisings
http://patkinsel.com/post/37066489408/why-you-should-announce-your-the-case-against-too
http://patkinsel.com/post/37066489408/why-you-should-announce-your-the-case-against-too
Press contacts can be "rented" easily with a good PR firm, provided of course you have a story people are going to care about.