Alice.com in closed beta(alice.com)
alice.com
Alice.com in closed beta
http://www.alice.com/
4 comments
I could see this appealing to women and mothers more than Amazon. I think it's a good idea but it's probably no different than the Amazon S&S. It's all about the branding and setup here.
It's hard to tell without more information. On their blog it was directly asked what the difference was and the response is "I hope you see the enhanced value in what we’ve come up with at Alice." [1]
If they are trying to simply win a branding war with Amazon... yikes.
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[1] - http://flywheelblog.com/2008/11/the-3-advantages-of-a-start-...
If they are trying to simply win a branding war with Amazon... yikes.
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[1] - http://flywheelblog.com/2008/11/the-3-advantages-of-a-start-...
That blog is sometimes a revealing read. Evidently they offered +$200k for the dot-com name of a small, mythical, woodland creature. They also: budget $15-20k for patent filings, defend Jellyfish's use of PR firms, detail Alice.com's pre-launch strategy, explain why they see every employee as an animal, and reveal why they'll never hire anyone from Michigan State.
what is this?
It is like Amazon Subscribe & Save [1] (actually, I don't know how it is any different yet...). My family uses Amazon S&S and so I am curious about it.
Started by the jellyfish.com people, they got some $4m funding recently (Jellyfish was sold and morphed into Microsoft's Live Search cashback program).
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[1] - http://www.amazon.com/gp/subscribe-and-save/details/index.ht...
Started by the jellyfish.com people, they got some $4m funding recently (Jellyfish was sold and morphed into Microsoft's Live Search cashback program).
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[1] - http://www.amazon.com/gp/subscribe-and-save/details/index.ht...
However, anyone I mentioned it to (all males, one female incidentally) thought it was silly.
I still think it has potential though.