1 comments
Just reading this and the parent post it is still amazing to me how much effort we expend to attempt to force a sale/advertise. We’re even calling it “pay to acquire users”, you don’t earn your users anymore, you buy them. Entire, very wealthy, industries exist around this one concept that users don’t want but businesses just love. Ranting yes, but interesting still.
> Facebook is effectively grading their own homework here and ignores other marketing campaigns that may have contributed to the action
One thing I'd add is that FB is _still_ incentivized to accurately attribute actions. Over-attribution (and thus over-estimation of ROI) would give FB more spend in the short term, but would hurt them in the long term by causing auction inefficiencies.
This is the reason direct action campaigns on Google are perceived to be low(er) value: last click attribution disproportionately favors AdWords.